LINKEDIN ENGAGEMENT Group of colleagues

The Importance Of LinkedIn Engagement


LinkedIn was launched in 2003 and since then has accrued over 500 million members, with 250 million of those being active monthly users. The purpose of LinkedIn is to connect professionals from all roles and sectors, allowing them to build and maintain a strong business network, join in business-specific conversations and search for future opportunities.

The platform provides an incredible opportunity to expand and strengthen one’s network that all professionals should actively be taking advantage of.

Build Your Brand

Through LinkedIn, you can build brand awareness by having a strong presence and actively sharing and commenting on the posts of your connections. This helps you expand your reach to get your name and account noticed by a much wider network. Post useful content and engage in discussions pertinent to your sector to demonstrate your value rather than simply telling people what you do.

Be Present In The Moment

Making the most of LinkedIn is not just about having lots of connections. Half of the LinkedIn battle is engaging with those connections and having a consistent and active enough presence to be able to act on opportunities in time when they arise. Be sure to keep an eye on what your connections are posting and if you see an opportunity on offer, grab it with both hands or recommend it to a connection who fits the bill – they are likely to keep their eyes peeled and return the favour.

Grow Your Network

Make connections and develop relationships with those in roles or sectors of your target audience. This will help you keep up to date with your industry’s trends and next moves and also allows you to become aware of opportunities for your business via connections who could be potential clients.

Strengthen Bonds

Use LinkedIn to remain abreast of the lives and achievements of those within your business network. This means that you’ll never run out of material for a conversation with those in your network. Dale Carnegie said that to be interesting to others, you must first be interested in them. One way to show that you’re interested in your connections is to be informed, which LinkedIn makes simple.

If you are active on LinkedIn, let’s connect and please let me know if you have any other tips for success.


At NJG Purchasing Services Ltd we believe that there are many basic tips and tricks which can help to reduce your company overheads with almost immediate effect.

We have produced an ebook to guide you through some of the more basic methods which you can implement alongside using NJG Purchasing Services.


Book an initial consultation with neil

As a procurement specialist for more than 30 years, I get the frustrations you face. Growing a business is complex and challenging, but don’t let high costs be your downfall.

No matter what size your business, any inefficiencies you have now will only get bigger as you grow. Getting lean and resourceful as early as possible, will enable you to build an efficient and streamlined business for the future

We understand how frustrating it is when you know your overheads are high, but you don’t have the resources or expertise to get them down.
That’s why we do it all for you.

Book now